Television stations and television shopping company’s such a relationship, bring another serious problem: TV shopping content classic button triplet who checks? If the TV shopping calculate advertising, then, have the advertisement law of PRC, industry and commerce, and television advertising to checks. But from the above analysis, we know, TV shopping in television ads, they calculate program is. So, TV shopping just escaped the advertisement law of PRC and the industry and commerce management. mbt shoes disocunt Compared with other TV shopping is not advertising, if television program, so, and calculate the responsibility of the pass is television content. However, the control of the contents of the programmes on television in political and cultural aspects, and TV shopping generally will not appear on the political and cultural issues. Therefore, TV shopping content can easily in television through. Besides, TV shopping appeared in cost, quality, price, after-sale service and other problems, no television responsibilities range, television has no right to investigate, audit. Then, the content of shopping at TV nobody tube of state.
So, television shopping in China formed peculiar situation: on the one hand, it can save them a lot of cost of sales, classic sale discount but not give the profits, it becomes its consumers the source of profits; On the other hand, television and television shopping company relations are not clear, causing television shopping use defective system, drilling a big loophole, in a state of unsupervised. TV shopping in fact belong to advertising, but in the management of escaped to advertising regulatory authorities; TV shopping in fact belong to ordinary merchandise sales, but in the operation on television programs, mainly by its content of checks. The picture of the tube, and no power of tube it, or short classic cardy tube ZeQuan aspects of its organization in NiuTouBuDuiMaZui. Merely TV shopping company own moral restraint, of course, won’t have any effect. TV shopping appear all sorts of cheating consumers, is almost inevitable.
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